Overview of Website Visitor Tracking

Purpose of Tracking Features

Track visitor traffic sources, viewed pages, dwell time, events, and more to enhance chat support and site improvement. Identify chat initiation points and exit points to refine user flow.

Improvement Approach Through Data Analysis

By cross-referencing chat-related KPIs (initiation rate, response time, resolution rate, etc.) with behavioral data, pages and time periods that require support become clear.

Key Benefits of Tracking

Visualization of Behavioral Data

  • Acquire and visualize visitor behavioral data

User Flow Optimization

  • Effective for identifying traffic sources and exit points

Chat Strategy Improvement

  • Cross-reference with chat KPIs to develop improvement measures

Business Process Optimization

  • Utilize for determining priorities in staff allocation and FAQ development

Continuous Improvement

  • Run PDCA cycles to continuously optimize user flow